Projects
Through hands-on experience with a variety of projects, I’ve developed a strong understanding of digital marketing, audience engagement, and strategic communication. Whether analyzing how people interact with content, crafting impactful campaigns, or refining brand identities, each project has allowed me to combine creativity with data-driven decision-making. These experiences have strengthened my ability to navigate the dynamic world of digital marketing, ensuring every project has a purpose and resonates with the right audience.
Client Projects thus far include...
MKTG:335 - Marketing Research
Color Engagement Research
The Color Engagement Research project examined the relationship between color and emotional response in advertising. Participants were presented with a selection of light and dark graphics, asked to choose their preferred design, and explain their reasoning. Eye-tracking technology was used to analyze which elements of the advertisements attracted the most visual attention. The metadata from the experiment indicated that lighter-colored graphics were more likely to evoke feelings of joy or positivity, highlighting the impact of color on audience perception and engagement.
Hope & Healing (Internship)
50th Anniversary Celebration
The fiftieth anniversary campaign for Hope & Healing involved a range of strategic efforts to enhance engagement and support for the organization. Key contributions included assisting with a golf fundraiser, designing graphics for social media to promote the event, reaching out to donors to strengthen community involvement, and managing an auction website during the anniversary gala. Each of these efforts played a role in driving awareness, fostering connections, and ensuring the success of the milestone celebration.
MKTG:432 - Integrated Marketing Communications
Limitless Ambition - 10th Anniversary IMC Campaign
The Limitless Ambition 10th anniversary campaign was developed as a comprehensive Integrated Marketing Communications (IMC) initiative, ensuring cohesive messaging and strategic outreach across multiple platforms. The project involved conducting primary research through interviews, optimizing the marketing budget, preparing a yearlong content calendar, and designing graphics to maintain a consistent visual identity. The final presentation outlined digital, social, and event-based recommendations, reinforcing the organization's mission statement and objectives.
MKTG:440 - Brand Management
Nona's Brand Analysis
The brand analysis of Nona’s Hudson Crafted Confectionary focused on evaluating the company's positioning and potential growth through strategic assessment. Using three key frameworks—the Brand Resonance Model, SWOT Analysis, and Customer Journey mapping—the project examined Nona’s strengths, areas for improvement, and opportunities for deeper audience engagement. At its core, the initiative sought to highlight Nona’s unique ability to offer more than just chocolate, emphasizing its role in creating shared experiences and encouraging people to slow down and savor life’s simple pleasures.
